What is PLR Content and how exactly it helps in your internet business.
The term PLR stands for Private Label Rights. PLR products may come in different formats, such as PLR articles, eBooks, reports, graphics, videos, software and even website templates.
Generally, when you buy a PLR product, you are also granted the rights to edit the content, or even transform it into different formats such as from articles to eBooks, use the content for video scripts etc. You may also resell the product as it is.
The Benefits of Using PLR (Video)
6 Reaons Why You Should Use PLR
PLR are one of the hottest things in Internet marketing today. Every internet marketer should know what they are and, more importantly, what benefits they can get out of them. In general, PLR is a kind of license you obtain for a material or content, which allows you to change and edit existing content and put your name as creator on it, without have to worry about any violations in copyright.
Though many people might already know about the PLR articles, but they might not know why they should pay attention to them. Give yourself the edge and find out why you should know about PLR and how you can profit from them in the most efficient and effective way possible.
1. PLR Content Saves You Money.
If you were to hire writers to create content for your website, the average cost is about $5 – $15 per article (depends on how many words required in your article). If your site were to hold even just 20 articles that you need to update regularly (say every two weeks), you’d see how the bill could add up. Whereas, a set of 200 PLR articles usually costs less than $30.
2. Saves your time and effort.
You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply creating content will be.
3. All credits go to you.
You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / customer. All links will be focused on your brand and your affiliate products.
4. Create a brand for yourself.
In today’s online marketing, it’s all about distinguishing yourself from the rest. High quality PLR articles allow you to provide content that is both relevant and updated. By doing so, you can build a reputation with your targeted audience as an expert, and since people would much rather go with someone they trust, this will help you increase the chances of getting return visitors.
5. Get professional results.
Many of PLR writers are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.
With one set of PLR articles and some brainstorming, you can extend the life of the articles to the point where the content has more worth for itself. When come to sourcing PLR articles suppliers, ask for sample works to demonstrate the quality of articles you intended to buy. High quality PLR articles will help save you tons of time on editing it.
6. Editorial freedom.
Another plus point for PLR content, if you don’t like how the article is written or the information is presented, simply make the changes to match your personality without the need to ask permission from the writer.
This is also especially useful for optimizing your website for search engines since you can enrich the content with keyword phrases to improve your rankings in SERPs.
These are just some of the reasons that why you should seriously consider getting PLR articles to help grow your online business.
Here are some of the ways to get you started:
Turn PLR Articles into a report.
You can consolidate a series of articles of a similar niche and turn them into a PDF report. Many people don’t have the time to read or the willingness to read several articles at different times. Your report providing them a simplified version of the information they need. You can give away the report for free to build your list (don’t forget to insert your affiliate links), sell it as your own product or use it as content on your website.
Use PLR content for your autoresponder messages.
This is one of the popular ways of using PLR articles. Give your subscribers useful information and tips are vital to keep them stay on your list. In turn, your emails promote your website or new product launches by inviting them to visit you on a more regular basis.
It is very possible for you to take a set of PLR articles and come up with an eBook, for which you can credit yourself as the author.
If you have created an entirely new product, you could repackage this and sell this with your own resale rights. Just like you, there are people who are looking for material they can use for their own promotion needs.
As you can see, using PLR articles are not only effective in providing truly useful content. They are also cost and labor-efficient, which means you can focus more of your time to more important matters, whether they are for business or otherwise.
PLR Product Licence Types
Not all PLR products come with equal rights, make sure to check out whether there are any special restrictions on using the contents before you buying. Most of the PLR product reseller will display up front about what are the things you can do and can’t do for the PLR contents you are buying.
Private label rights (PLR) are just one of the three “basic rights” that are embodied in the concept of resale rights marketing. Among the three, private label rights are considered as the most moneymaking and rewarding as you have the rights to edit the content which means you are able to add in your product links. The others two are Resale Rights and Master Resale Rights.
Resale rights (RR) are simply permission from the owner of a book or works, which allow you to take the said material and use it for your own profit. In most of the case, you are allowed to resell it to your readers but they have no rights to resell it. For RR content, you and your readers who bought it can’t modify/change the content.
Master resale rights (MRR) allow you to sell the resale rights to the others (which means your readers who bought the content can resell it to the others). Similar to RR, you and your readers have no rights to modify/change the content. Now you should see the reason why Private label rights are the most popular among them as you not only have the rights to modify the content, you are also allowed to change the format or resell it as it is.
How PLR Products Help In Your Internet Business
To survive in the internet business world, you have to constantly create new products and contents to sell, or to provide the information and training that your customers are looking for to solve their problems and needs. The more products you can create or the more information you can give, the more valuable your services to your lifetime customers.
However, creating a new product can be time consuming and costly. This is the reason why PLR contents are gaining their popularity in the market. As they are easy to get and more cost effective (compare to hire someone to create the product for you). All you have to do is to get some Quality PLR Contents, spend some times, do some brainstorming and you can turn them into a profitable product.
Selling digital contents is easy, you can simply sell them on your blog or set up a new website for this. If you are not sure how to start with it, here is a quick 5 Steps to Start Making Money With Your PLR.